How to use a story to tell your story

Storytelling is a timeless human tradition. Before the written word, people would memorize elaborate stories full of morals that shaped cultures for generations. Today, the art of telling your story is more important than ever and the medical evidence below supports this.

We live in an experience economy and your customers and employees want to know what your company stands for and how it is making a difference.
Before you say ‘I can’t tell a story’ I want you to know that a study by the Harvard Business Review proved that storytelling is a learned attribute.

Our Brains : Data vs. Stories

Humans are wired for storytelling. A Medical study showed that our mind automatically alters when we hear the words “Once Upon a Time…”.  That one phrase is a trigger that gets us ready to hear a story so whether it is ‘Cinderella’ or the difference your company makes in the world, a story puts the whole brain to work.
You can see that when humans are receiving data, only two areas of the brain are active.

Whereas when we are listening to a story, seven areas of our brain are activated making it easier for people to remember.

KEY POINT: With data we are listening and analyzing the data using LOGIC. With stories, we are drawing upon our own previous experiences and trying to FEEL what it is like to be part of the story.


How Your One Page Plan Helps You Tell Stories

Your story consists of your Brand Purpose, Values, and Blue Sky Vision that sit at the top of your one page plan. Create stories using these where one of the employees or customers is the hero of the story.  For example you could announce in your daily meeting the following:

 I want to share with everyone a great story involving Jessica. She really went Above and Beyond (one of your values) by researching different options online and making extra calls for the client and coming up with a creative solution. The client called me to express her gratitude!  

 That is how easy it is.  You accomplish four things here.

  1. You tell a story so it is easy to remember.
  2. You recognize an employee for living your values and further engage them.
  3. Other employees notice and want to also go ‘Above and Beyond’.
  4. You strengthen your culture by sharing this story.

Additionally you can tell stories based around employees completing quarterly goals and key tasks.

If you want people to remember what you said, try wrapping it into a story.  We encourage you to use your one page plan as a guide to help you tell simple stories that create more engaged employees and customers.

Ultimately, everyone will live more happily ever-after!

We know you can do it!

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